Markopolo serves as a comprehensive eCommerce growth tool, enabling businesses to effectively track and personalize their marketing strategies targeting consumers on multiple platforms. Its standout feature, MarkTag, is a powerful server-side pixel that recaptures lost audience due to cookie limitations, which ultimately helps in boosting revenue. By allowing businesses to engage with their ideal customers through targeted marketing while employing advanced attribution strategies, Markopolo enables users to streamline their marketing operations and drive better results. Notably, the platform offers tailored solutions for a range of users, including agencies, enterprises, and eCommerce businesses.