A Web Analyst evaluates website performance using analytics tools, translating data into actionable insights to optimize user experience and drive business growth. Key responsibilities include tracking user behavior, generating reports, and collaborating with marketing, SEO, and design teams. Required skills include proficiency in analytics software, data interpretation, and strong communication. Typically working in a fast-paced digital environment, career progression can lead to roles such as Digital Marketing Manager or Data Scientist, enhancing strategic impact within the organization.