The Assistant Media Planner supports the development and execution of strategic media campaigns, ensuring effective allocation of resources to maximize reach and engagement. Key responsibilities include analyzing audience data, coordinating with vendors, and assisting in budget management. Strong analytical, organizational, and communication skills are essential, along with a degree in marketing or communications. Typically based in an office environment, collaboration with media buyers, account managers, and creative teams is crucial. Growth opportunities include advancement to Media Planner or Strategic Planner roles, enhancing expertise in media strategy and campaign management.